This email was sent to [email]. You can instantly unsubscribe from these emails or you can forward it to a friend.
If you are having trouble reading this email, view it in your browser.

In This Issue:

Industry News

Rioja in the News

Rioja Information

Trade Events

Forward to a friend

* * *
Help us cut down on unnecessary emails.

Update your zip code so we only send emails that pertain to where you live.

* * *

  Industry News


About Vibrant Rioja:

Vibrant Rioja is a partnership between the governing body for wines from Rioja, Spain – called the Consejo Regulador de la Denominación de Origen Calificada Rioja – and Wines from Spain, under the auspices of the Spanish Institute for Foreign Trade (ICEX). Our goal is to raise awareness and educate consumers and trade professionals on wines from the Rioja region. Email us your questions or comments at:


U.S. Wine Sales Up 7% Year-to-Date
Domestic wine sales increased 7% over the same period last year, while imported wines have grown less than 2%, according to Symphony IRI Group’s report. Domestic sales have topped $2.8 billion so far this year. The domestic boxed wines segment – $3.50 to $4.99 per 750ml – has shown the fastest increase, 26% to date over a year ago. The highest priced wine segment – $20 and more per 750ml bottle – also saw a 25% increase over same period last year. The domestic wine volume has also grown by 5% so far this year, indicating higher prices, compared to its 7% sales increase. (Wines and Vines, September 2011)

Our Thoughts
Consumers are feeling more confident about the economy and are slowly getting back to their old patterns. However it’s important to keep in mind that consumers are smart about what they buy. Offering a good deal in terms of quality and price is the best way to guarantee the business and repeat purchases.

Go for cheaper wines: wine snobbery no longer palatable, says study
Since the recession, wine consumers are more likely to buy inexpensive wines – from $10 to $20. According to the Cool Climate Oenology and Viticulture Institute, wines costing about $12 represent one of the fastest-growing segments of wine in the country. Nielsen reported a year-over-year increase of 12 per cent in wines costing between $9 and $12, in the first year of the recession alone.  Even though consumers are price sensitive, they’re still looking for quality. Because the industry successfully traded up consumers in the past, now they are capable to distinguish between good and bad wines. Which in turn, means they’re looking for inexpensive wines with good quality, and that can affect the sales margin. (Vancouver Sun, September 2011)

Our Thoughts
Offering a bargain to consumers may be not attractive in terms of margins in the short-term, however, you may want to think of it as an investment in your brand. Having you consumers loyal to you may bring good results in the future.

Wine industry optimistic despite economy, low supply
Despite the rough times the wine industry has faced, 71% of wine professionals are confident the industry will improve, according to Dean Robert Smiley of UC Davis Graduate School of Management. Because of the high demand expected among young drinkers and foreigner customers, especially in China, 53% of wine industry executives believe this year will show better result than last. (Los Angeles Times, September 2011)

Our Thoughts
 The industry is optimistic about growth this year, which is good news for the market. However it’s important to remember that it also increases competition. Keep the focus on your customers’ satisfaction and your business performance, in order to reap the benefits of the economy recovery.

Rioja in the News

Check out the Vibrant Rioja latest media coverage from North Carolina’s The Star. The article features Tempranillo Day and seven Rioja wines!

Muga Wines Made in Small Batches with Traditional Methods
“Rioja is enjoying a resurgence in popularity, thanks largely to an international interest in tapas and anything Spanish. Last week was the first International Tempranillo Day, invented by marketers but giving us an occasion to revisit the grape variety that puts Rioja and Ribera del Duero on the map.” Read the full article.

Rioja Information

Tempranillos al Mundo
This November, Tempranillos will be in the spotlight of the wine world!

The 7th Edition Tempranillos al Mundo competition is bringing the best Tempranillo wines from around the world to the US! Known for their great quality, elegance, ruby red color and food-friendly characteristics, Tempranillo wines are among the most versatile wines in the world. Led by world-renowned wine educator Kevin Zraly, a group of international judges will be composed of distinguished winemakers, top sommeliers and influential journalists.

Organized by The Spanish Federation of Associations of Enologists (FEAE), the event will take place November 14-16 at the New York Marriott Marquis. 

To learn more about this competition please visit

Trade Events

Rioja Bartender Competition
There’s still time to enter the Rioja Pour Genius Bar Competition! Our bartender competition is open through October 3 to any on-premise employee in the US who serves Rioja by the glass or bottle at their place of employment (restaurant, bar, etc.). Contestants will be judged on an exam about the Rioja region, a Rioja cocktail and a written essay for the chance to win a trip for two to Rioja. The competition will be judged by a panel including managing Vibrant Rioja team members and the Tippling Brothers. For more information, or to enter, visit

Rioja at the Texas Sommelier Conference
The annual Texas Sommelier Conference inaugurated the first Rioja-only event in August. The conference was comprised of three days of seminars, during which Vibrant Rioja hosted and presented an educational luncheon for almost 250 sommeliers. Many of the attendees were from Texas, but some of the attending sommeliers came from other markets such as Chicago and San Francisco. The Vibrant Rioja luncheon was one of the most highly attended programs of the entire seminar. The selected wines represented different areas of expertise and movements in Rioja today.
Trade Special Events

Great Match
Please join us for the 18th Annual Great Match, featuring Spain’s Vivacious Varietals. Meet with Spanish winery representatives, wine importers and distributors at this must-attend trade-only tasting. Discover new wines while tasting your way through Spain, highlighting more than 150 wines from many of Spain’s denominations of origin.

Click the city below to make your reservation.
Trade and media events are complimentary — RSVP required.
Seating is limited for Seminars.

New York
Thursday, October 6
Metropolitan Pavilion
125 West 18th Street
New York, NY 10011

Schedule of Events:
Seminar 1: 12:3 –1:30pm CAVA - Marnie Old, Sommelier, Author and Wine Educator
Trade / Media: 1:30–5pm
Seminar 2: 3:30–4:30pm Ribera del Duero – Steven Olson, Wine & Spirits Educator
Consumer: 6–8:30pm

Thursday, October 13
Washington Athletic Club
1325 6th Avenue
Seattle, WA 98101
Seminar: 12:30–1:30pm RÍAS BAIXAS - Leslie Sbrocco, Wine author, speaker, consultant and Emmy-award winning television host
Trade/Media: 1:30–5pm

Tuesday, October 25
The Biltmore Ballrooms
817 West Peachtree Street NW
Atlanta, GA 30308
Seminar: 12:30–1:30pm RIOJA - Marnie Old, Sommelier, Author and Wine Educator
Trade/Media: 1:30–5pm

To view all upcoming events, please visit the Vibrant Rioja web site

Other Information

Rioja Supports Retail
Interested in creating a rich Rioja program to offer your clientele at your store, restaurant or bar? Vibrant Rioja resources are vast and attractive and can generate a dynamic and prosperous program for your establishment with a wine category on the rise.  Please contact for further information.