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In This Issue:

Industry News

Rioja in the News

Rioja Information

Trade Events

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  Industry News


About Vibrant Rioja:

Vibrant Rioja is a partnership between the governing body for wines from Rioja, Spain – called the Consejo Regulador de la Denominación de Origen Calificada Rioja – and Wines from Spain, under the auspices of the Spanish Institute for Foreign Trade (ICEX). Our goal is to raise awareness and educate consumers and trade professionals on wines from the Rioja region. Email us your questions or comments at:


Wine Notes: Shaking up the way wine is sold

Wine retailers have employed creative ideas to circumvent the economic crisis and lower the wine prices to consumers. One of the strategies is to counsel wineries to export their wines themselves, and also seek a direct importer/wholesaler, since importers and distributors represent a significant percentage on the final cost of wines. Another strategy is based on three goals: stay small and cheap, focusing on cheap wines and small-scale producers; stay light and loose, keeping the inventory low; and seek closeout deals, which have a good value for money. (Oregon Live News, August 2011)

Our Thoughts
Economic instabilities and uncertainties can be a great opportunity to innovate. Wine is considered a luxury, and consumers are not willing to buy expensive wines anymore – at least, not as often. So to turn wine into a product that can be part of the new consumers’ reality demands hard work and creativity. Focusing your sales on value wines, in the range of $10 to $15, and also from small producers, can be a strategy. Promotion is an important factor as well. Grab consumers’ attention by offering value wines they simply can’t refuse.

U.S. Wine Consumption Continues to Increase
The US economy is slowly recovering, and so is consumer confidence. Consumers are beginning to spend again, and it enhances the market competition. According to the Beverage Information Group's recently released 2011 Wine Handbook, overall wine consumption rose 2.1% to 303.1 million 9-liter cases in 2010. The weak dollar also resulted in a good market for exports. Domestics rose 3.0% to 229.4 million cases. For importers the scenario is not so favorable. Imported wines lost 0.9% to end the year at 73.6 million cases. In general, the wine industry has good perspectives as growth is expected to continue over the next five years. (PR Newswire, August 2011)

Our Thoughts

Even though consumption is on the rise, it doesn’t mean that consumers are willing to spend their hard-earned cash. Consumers are still wary of spending and when they do so, they are looking more for value. So remember to keep offering your customers with deals they can’t refuse!
Rioja in the News

Beverage Media featured Rioja in “The Tapas Effect – Dining Out Fuels a Boom in Spanish Wines.” The article discusses the rise in popularity of Spanish wines due to the increasing interest in Spanish cuisine and tapas.
Rioja Information

We are presenting our first ever Rioja Pour Genius Bar Competition!

The competition is designed to showcase the versatility of Rioja wines, as well as to further immerse the competitors in the tradition, history and defining characteristics that make up the DOCa Rioja. This is a call to all mixologists to embrace Rioja and continue the rich history of wine by the glass.

Bartenders, be sure to enter here, read the competition rules, and check out the awesome Rioja Bar Guide from our friends the Tippling Brothers, which features some delicious wine cocktails. Enjoy!
Trade Events

Marnie Old Wine Seminar at 2011 WPSU Wine Festival
Sunday, September 25, 2011
The Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
$100 per person pre-sale, $110 at the door. Includes admission to the WPSU Grand Tasting and a Vibrant Rioja wine tote)
For tickets please click here

Rioja Street Fare Festival with Wine on the Way
Orlando, Florida

Vibrant Rioja is sponsoring a consumer wine event in Central Florida with Wine on the Way and food & wine critic Scott Joseph.  

September 22, 2011, 6-9pm
Winter Park Farmer’s Market :200 W New England Ave Winter Park, FL 32789

Rioja & Street Fare Festival is inspired by the Rioja Harvest Festival “San Mateo” which is a celebration of the grape harvest. Ten local restaurants and food trucks are creating “street fare” style dishes.  There will be a 2-piece Spanish Guitar band playing live music. 

Participating restaurants include:

  • James Petrakis, The Ravenous Pig
  • Kevin Fonzo, K restaurant
  • Jamie McFadden, Cuisiniers and BarJme
  • John Rivers, 4 Rivers
  • Gregory Richie, Emeril's Tchoup Chop
  • Tony Adams, Big Wheel Provisions food truck
  • Brandon McGlamery, Luma on Park
  • Matt Cargo, new restaurant from Luma


If you live in or around the state of New Hampshire, be sure to stop into
one of the New Hampshire Liquor & Wine Outlet stores this September to
celebrate “Rioja Month” New England-style! Over 50 tastings will be taking
place at various stores throughout the month, so be sure to check our Rioja
event calendar
to find out which tastings are happening near you!

In-store tasting at Roger Wilco Wine Warehouse
“Single Varietals”
Friday, September 2
4-7 pm
700 Haddonfield-Berlin Rd - Vorhees NJ

In-store tasting at Bowery and Vine
Saturday, September 10
Bowery and Vine
269 Bowery - New York, NY 10002
(212) 941-7943

Rioja Seminar and Pairing at Racket Club of Philadelphia
Tuesday, September 13
6-8 pm
For tickets please email:

Rioja and Steak Dinner hosted by Harry's Wines
Sunday, September 18
Barcelona Restaurant-Fairfield
4180 Black Rock Tnpk. - Fairfield, CT 06824
For pricing and information please contact William Miller:

Cool Vines Charity Event for Mountainside Children's Hospital
Saturday, September 24
Location to be disclosed
For more information please contact Cool Vines: 127 Central Avenue -
Westfield, NJ 07090 or call (908) 232-5050


September Rioja By the Glass Promotion at Dexter's of Winter Park, FL
Month long
558 West New England Avenue # 100 - Winter Park, FL

September Rioja By the Glass Promotion at Dexters of Thornton Park, FL
Month long
808 East Washington Street - Orlando, FL

September Rioja By the Glass Promotion at Dexters Lake Mary, FL
Month Long
950 Market Promenade Ave #1201 - Lake Mary, FL

Rioja Wine Tasting at ABC Fine Wine & Spirits
Thursday, September 1
55810 Manatee Ave – Bradenton, FL

Tempranillo Day wine Tasting! at Sanford Wine Company
Celebrate Tempranillo Month
Friday, September 2
114 South Palmetto Avenue - Sanford, FL 32771
(407) 302-8620

CVNE Rioja Tasting at Tim's Wine Market

Tuesday, September 13
1223 North Orange Avenue - Orlando, FL
(407) 895-9463

Rioja Wine Tasting at ABC Fine Wine & Spirits
Wednesday, September 21
10835 West Colonial Drive - Orlando, FL

Rioja Street Festival with Scott Joseph & Wine on the Way
Thursday, September 22
Winter Park Farmer’s Market
200 W New England Ave - Winter Park, FL 32789
$125 per person – tickets available through
(*follow Scott Joseph on Facebook,Twitter or sign up for emails at for specific discounts (SJO Deals) on
tickets for the event)

Rioja Wine Festival at the Intercontinental Hotel -Miami
September 26-30
100 Chopin Plaza - Miami, FL 33131
Monday night kick off Fiesta - $25


Rioja Burger Bash at Whole Foods Market
Saturday, September 3
1550 N. Kingsbury Street – Chicago, IL
$20 per person
To rsvp please call 312.587.0648
Click here for invitation