SAVE THE DATE! UPCOMING EVENTS
October 6, New York
ASPEN FOOD & WINE CLASSIC
June 18-21, Aspen
September 20-22, New York
RIOJA IN THE NEWS!
NBC New York, Drink Up! Thrillist’s Rioja Wine Tour, April 27, 2009
NBC Chicago, Wine Goes Well With the Weekend, April 27, 2009
Rochester Democrat & Chronicle, Reign of Spain Is Hardly Plain When It Comes To Wine, April 21, 2009
BlackBook, Rioja Restaurant Week: Spanish Sauce on the Cheap, April 16, 2009
Reuters, Travel Picks: 10 Top International Wine Destinations, April 10, 2009
Links below download a .pdf file
Wine Spectator, New Wines From Around the World, May 1, 2009
South Florida Sun-Sentinel, Look to Spain’s Rioja For Great Value, April 23, 2009
Star Democrat, An Affordable Wine Option, April 17, 2009
Grupo Barón de Ley Portfolio
ABOUT VIBRANT RIOJA
Vibrant Rioja is a partnership
between the governing body for
wines from Rioja, Spain – called the Consejo Regulador de la Denominación de Origen Calificada Rioja – and Wines from Spain, under the auspices of the Spanish Institute for Foreign Trade (ICEX).
Our goal is to raise awareness
and educate consumers and
trade professionals on wines from the Rioja region. Email us your questions or comments at:
WELCOME TO RIOJA BUILDS RETAIL, A NEWSLETTER FOR THE OFF-PREMISE TRADE BROUGHT TO YOU BY VIBRANT RIOJA. We will be presenting news, trends and ideas to help you build your business. We will cover anything in relation to the wine industry and the beverage retail business as a whole. Then, we’ll bring it straight to you in short, concise bites that are aimed to help.
WINEFUTURE – RIOJA 2009
Some of the world’s most influential wine writers and educators will be coming to Rioja this fall. WineFuture-Rioja 2009 is an international conference created and owned by The Wine Academy of Spain. The conference, supported by the Consejo Regulador de la Denominación de Origen Calificada Rioja (CRCD Rioja), will be held in the city of Logroño on November 12th and 13th, 2009. Attending will be Robert Parker, Jancis Robinson, Oz Clarke, Steven Spurrier, Kevin Zraly, Robert Joseph, Mel Dick, Dan Jago and Troy Christensen. They’ll be discussing the current challenges that the global wine industry is facing, providing solutions, ideas, strategies and leadership. Topics that will be covered include the global financial crisis, the environment, improving sales, consumption trends, challenges facing the on-trade, brands, marketing strategies and emerging markets.
Registrations for Winefuture-Rioja 2009 will be available on-line from the official website at www.winefuture.es. In addition, some of the speeches will be available through live broadcast on the website.
WINE ADDS FIVE YEARS TO LIFE
We know that a glass of wine a day is good for you, but how good? According to a Dutch study published in the Journal of Epidemiology and Community Health, half a glass of wine a day may add five years to your life – compared to non-drinkers. That’s more than the two and a half years the study found for beer drinkers. The research followed 1,373 men for more than four decades, noting the drinking and eating habits. A possible explanation given by Marinette Streppel of the University of Wageningen in the Netherlands can be the protective effect of polyphenol compounds – chemical substances found in plans such as tannins and flavonoids – found in red wine. (Bloomberg.com, April 2009)
So, what can we do?
Consumers are always looking for a good story. Talking to your customers about the positive effects of wine is a fantastic story to tell – and it’s scientifically proven. In addition to keeping your customers interested, you’ll keep building relationships with them, a key way to ensure they will return. And in the meantime, try recommending a Rioja or two – for health reasons, of course.
FRENCH WINE EXPORTS FALL
According to new figures released by the International Organization of Vine and Wine (OIV), French wine exports have been relegated to third place – behind Italy and Spain. While Spain’s exports are thought to have reached 16.5m hectolitres, France dropped to 13.6m hectolitres, a global market share of 15%. In addition, France removed 15,000 hectares of vines during 2008. (Decanter.com, April 2009)
So, what can we do?
Keep trying to offer more variety. As you may know, Rioja is known as The Land of a Thousand Wines. It has more variety than almost any great wine region in the world: four varietals for reds, three for whites; three climates; four types of terroir; and four aging standards. Keep in mind that two leading U.S. wine players – E&J Gallo and W.J. Deutsch & Sons – decided to include Spanish wines in their portfolio.
IMPROVE YOUR ONLINE PRESENCE
It’s no secret that having an online presence is a key strategic aspect for retailers. In fact, at Aston Wines & Spirits in New York, online sales make up about 15% of total sales – and it’s growing. However, many sites still have a lot of work to do to make the experience worthwhile for consumers. Dorothy Gaiter and John Brecher detail some of the problems (and solutions) they found with online wine stores:
Problems & Solutions
Misleading Inventory – More often than not, wine sites show wine that is not even available, confusing and frustrating the customer experience. The solution is to keep the inventory current, offering only the wine that’s readily available at the store.
Slow delivery – Most of the wine bought in America is for immediate consumption. Having to wait two, three days or more is not an option for the average consumer. Solutions to this include a clear shipping policy and offering overnight delivery.
Cluttered sites – Some sites have so much information coming from all angles that it’s impossible for customers to navigate through it. Clear up the sites and make it user-friendly for a great customer experience, ensuring that people will return.
Updating your site – Some websites look like they haven’t been updated in centuries. Too much text and not enough imagery can be a deterrent to potential customers. Adding customer reviews, including images of labels, vintage information and updating the site regularly can have a positive impact on sales.
Email Blasts – Customers like getting great deals on wine. However, sending out two or three emails a day will have a negative impact on your customers. Keep email blasts to important promotions to ensure a positive customer relationship. (wsj.com, April 2009)
|In each newsletter issue, we’ll profile a Rioja winery, importer or distributor of interest to the wine trade or a restaurant doing an outstanding job with Rioja wines (Please submit articles). In this first profile, we take a look at Rioja’s Grupo Barón de Ley.
Spain today is the most exciting wine growing country in Europe, and Grupo Barón de Ley is at the forefront of the exciting growth that has exploded in all of Spain in the last decades of the 20th century. Each of the wineries the group represents (El Coto de Rioja and Baron de Ley in Rioja, Museum in Cigales and the most recent one, Maximo in Castilla de la Mancha),produces wines of unequalled quality and each continues to evolve and grow at the same pace.
To understand Spanish wine today is to understand, as nowhere else, the intermingling undercurrents of old world terroir, habits, vineyards and agriculture with new world lifestyles, tastes, techniques, points-of-view and the new world’s sense and definition of freedom.
Rioja, along the northern ridge of Spain’s huge central plateau, is certainly Spain’s greatest vineyard region and indisputably one of the world’s greatest. In this area, divided into three zones, Tempranillo is king. The vine has dug into the rocky soil of Rioja from the north to the south of the region with its tenacious and powerful roots and has allowed the region to sustain its population. Nowhere more than in Rioja can one see (and taste) the intermingling and sometimes the conflict between old world and new.
Baron de Ley was founded in 1985 when a group of wine lovers built a single-estate winery in Rioja Baja. Based on the “Chateau” concept, grapes made into wine would only be estate grown—a concept rarely practiced in the region. Baron de Ley’s unique personality blends the best of old and new, resulting in modern-styled Riojas.
El Coto de Rioja, located in Oyon, was founded by the same group of investors in 1970. Their first vintage was released in 1975, and the brand quickly became known as “the restaurant wine” in Spain. A modern-styled wine back then, all El Coto de Rioja wines are aged in new American oak and are produced in part, from estate own vineyards in Rioja Alta’s Cenicero Village.
WHAT CAN VIBRANT RIOJA OFER?
• Wine Sourcing -- we can put you in touch with importers and distributors to help you develop a wine
program customized to your needs
• Education -- we partner with the Culinary Institute of America to offer seminars and tasting programs that
can teach your staff about the Rioja region, characteristics of the wine, and appropriate food pairings
• Food & Wine Pairing -- we can draw on our many relationships with leading chefs and food-and-wine
educators to develop an outstanding set of wine pairings for your menu
• Promotional Programs -- we can design and help execute different promotional programs to help you
introduce your staff and customers to the wines of Rioja. Some sample programs are: Vibrant Rioja VIP Club – special tastings, food pairings, seminars and guided trips to the region; Vibrant Rioja Winedays – Build traffic on off nights; Vibrant Match – Try a tasting and pairing event customized to your offerings.
That's great, but… what else?
• Vibrant Rioja Materials – we can provide you with a wide range of educational and promotional tools – many customized to your needs. They include bottle-neckers, informational notebooks, maps, gift bags, tasting notes, food-pairing notes and much, much more. If you have an idea, we will try to work with you to produce it.