October 2013

Industry News

Cheers with friends

Need a Wine Recommendation? Ask a Friend

According to a recent study by Wine Opinions CEO John Gillespie, people value the opinion of a friend over wine critics or media when selecting wine. Gillespie released the survey findings that polled 1,151 high-frequency American wine drinkers at the 22nd Wine Industry Financial Symposium in Napa this month. On a scale of 1-10, the findings suggest the most influential source of wine recommendations is a "wine knowledgeable friend" with a rating of 6.0, “wine shop staff” at 5.3 and "a sommelier in a restaurant" at 5.2. While the advice of wine sales professionals outranks wine media, “the power of friends' recommendations, either in person or on Facebook, is overwhelming,” says Gillespie. Read more here.

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header Rioja in the News

Rioja Love in Beverage Media and Wine Folly!

Wonder how Rioja spent the summer? Beverage Media shares how Rioja “Tamed the Flame” in NYC and rocked the 31st Annual Aspen Food & Wine Classic in its August issue. Our friends at Wine Folly claimed Rioja Reserva is one of the “6 Most Underrated Wines from Top Regions,” stating “it’s the secret of great Rioja” and the “favorites of Rioja winemakers and drinkers alike.”

header News from the Campaign Front
Vino Volo storefront

Featured Campaign: Vino Volo

Vino Volo, the national wine bar chain, joins forces with Vibrant Rioja for a national program throughout the month of October. With 32 airport locations in 14 states and Washington, D.C., the wine bar will offer customers a wine flight of three Rioja wines. In addition, customers who chose the Rioja wine flight will have a chance to enter a sweepstakes to win a $150 restaurant gift certificate. We had a chance to sit down with the national wine sourcing manager of Vino Volo, Marc Underkoffler…click here to read the interview!

Wine Glasses

Rioja in October

It’s a busy month for the Vibrant Rioja campaign! On October 18, Total Wine & More locations across the U.S. will host a “Discover Vibrant Rioja” Wine Class, and October 17-19 Haskell’s locations across Minnesota will hold Rioja “Taste and “Learn” classes. And its Rioja month at the Grand Del Mar Resort in San Diego, California’s top resort. The resort will feature tasting flights, tasting menus and by-the-glass specials throughout October. On October 17, there will be a small plate and Rioja-paired tasting with a Rioja expert on hand. Interested in partnering with us? Contact viviana.pinzon@padillacrt.com for more information.

header The Minds Behind the Wines

Ever wonder who “we” are here at Rioja wines, and what we do? Each month in 2013, we will feature profiles of two Vibrant Rioja team members each month. Nice to meet you, too!


Name: Lauren
Vibrant Rioja U.S. Campaign Manager
What do you love about wine?
I love that wine is a living thing. That it has a life cycle and changes with time – just like us. And of course I love how wine brings people together. Sharing a bottle with family and friends, old and new, is the best way to enjoy wine.
What’s your favorite part of working with wine?
Connecting curious wine lovers with the place, the people and the story behind every bottle.
It’s your last meal…what would you eat and drink?
I would savor a venison steak and roasted mushrooms paired with a flight of Rioja Reservas, then sip single malt scotch on a Lake Superior beach under the northern lights.
Share your favorite cool, but random wine fact:
Spain is the second largest producer and exporter of natural cork in the world (second only
to Portugal).


Name: Nina
Rioja Regional Specialist, West Coast
What do you love about wine?
Every single glass of wine we drink has been created with passion, artistry, and the pure goal of making us happy every day.
What’s your favorite part of working with wine?
I am helping the growers and winemakers build their businesses. Being part of the story that is centuries-old is an honor.
It’s your last meal…what would you eat and drink?
My husband's hand-baked baguettes, a plate of jamon and cheese with Fino Sherry, a seafood paella with a barrel fermented Rioja Blanco, thinly-sliced baby lamb chops with any Rioja Gran Reserva 2001!
Share your favorite cool, but random wine fact:
The turbulence of the planets from millions of years ago could end up with such delicacy, aroma and flavor in the glass. Terroir is amazing!

header Rioja Across the U.S.
great march

Rioja at Great Match in NYC

On September 24, Vibrant Rioja poured at Wines from Spain’s annual Great Match event at the Metropolitan Pavilion in New York City. With over 1,000 trade and consumers attending the event, the Rioja kept the crowds coming with a comprehensive offering of the region’s finest Blancos, Rosados, Crianzas, Reservas and Gran Reservas.


Partnering Up for Charity

Join Rioja for a dose of sophisticated style as we celebrate Wine, Women & Shoes. On October 24 in Fort Worth, TX, join the party at the Cendera Center for an evening cocktail reception, fashion show and auction in honor of Communities in Schools. For more information, click here or visit Facebook. Buy tickets here.


Need more Rioja in your life? Check out all of our upcoming events around the country here.

header Rioja Supports Retail
Rioja Supports Retail

Interested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja can generate a customized, results-driven package for your business.

Please contact viviana.pinzon@padillacrt.com for further information.

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