September 2013

Industry News

Wine glasses

U.S. Sommeliers Pass Advanced Exam

Twenty-six American sommeliers passed the Advanced Sommelier Exam, the third in a series of four increasingly challenging tests of wine knowledge and skill offered by the Court of Master Sommeliers. The exam, held in Palm Beach, FL from August 12-16, tested candidates understanding of wine theory, beverage service and tasting ability. The next step is the Court’s Master Sommelier Diploma Exam, which just 211 wine professionals worldwide have managed to pass. Read more here. Congratulations from Rioja!

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header Rioja in the News
D Magazine Logo

Rioja in D Magazine and on TV!

Everything is bigger in Texas, including the love for Rioja! Dallas wine editor Hayley Hamilton featured Rioja in a summer grilling article in D Magazine, and again on the local TV station KTXD. Watch the video to learn why chicken and pork pair nicely with
Rioja Tempranillos.

header News from the Campaign Front

Rioja: We’re on a Roll!

With continued export growth to the U.S. market year over year, Rioja is on a roll. The U.S.-based Vibrant Rioja marketing campaign kicks off their 2013 fall program with a more comprehensive trade presence than ever before. In partnership with a network of retailers, distributors, restaurants and events around the country, Vibrant Rioja will participate in more than 800 programs before the end of the year, making the program one of the largest regional wine campaigns in the U.S. (Watch the newsletter for some of our featured partnerships.) Interested in creating a partnership with Rioja? Please contact for further information. We’d love to hear from you!


Featured Campaign: Loews Hotels & Resorts

Loews Hotels & Resorts will partner with Vibrant Rioja through the end of the year for a “By the Glass” promotion throughout all 16 U.S. locations, making it the first of its kind with a major resort chain. The program will feature additional Rioja bottle placements on the wine and banquet wine lists, sweepstakes for consumers, as well as participation in the Lowes Wine Series Dinners, and resort-specific events centered on Rioja wines.

header The Minds Behind the Wines

Ever wonder who “we” are here at Rioja wines, and what we do? Each month in 2013, we will feature profiles of two Vibrant Rioja team members each month. Nice to meet you, too!


Name: Rebekah
Media Relations & Event Manager
What do you love about wine?
I love that you can have the same grapes grown in different regions, and the end result is so vastly different. My wine “aha” moment was when I was just beginning in wine PR and working with a terroirist, who tasted through three wines, using a similar percentage of three grapes, yet all were from different regions. The wines each were beautiful in expression, flavor and scent, yet were all so diverse.
What’s your favorite part of working with wine?
Getting to taste amazing wines from all over the world! And the people – there are some pretty interesting people who work in wine.
It’s your last meal…what would you eat and drink?
It depends on the season: for fall, it would be Peking duck paired with a New Zealand Pinot Noir or a Rioja Cosecha that would be delicious with the fatty duck.
Share your favorite cool, but random wine fact.
Wine grapes are the most widely planted fruit crop in the world!


Name: Ana
US Trade Director and DOCa Brand Ambassador
What do you love about wine?
The unique experience you hold forever every time you visit a bodega, have a glass of wine or open a bottle.
What’s your favorite part of working with wine?
The amazing professionals and people I have been able to meet and work with throughout many vintages.
It’s your last meal…what would you eat and drink?
Chorizo from Rioja, Serrano ham, white asparagus, Riojan Menestra, a Napolean and a classic Rioja Reserva.
Share your favorite cool, but random wine fact. The Castilian language was created in Rioja. Tempranillo Blanco is a mutation; Maturana Blanca
is not.

header Rioja Across the U.S.
national wine week

Wine Week at Smith & Wollensky

Rioja is thrilled to partner with the classic steakhouse Smith & Wollensky during their 53rd National Wine Week taking place September 16-20, featuring 10 premium wine samples for $20 with any lunch entrée purchase. On the 17th, the wine list will be devoted entirely to Rioja wines during lunch and a special prix fixe Rioja Wine Pairing Dinner Menu will be offered that evening. Rioja specialists will be on hand to talk about the wines and raffles will be held throughout the month. Click here for details or check out Facebook. #NationalWineWeek

Spain's Great Match

Join Rioja at Spain’s Great Match in NYC!

On September 24, join us for unforgettable night of Spanish wine, beer, food and design. Discover Spanish grapes and regions while tasting the latest releases of 300+ wines as well as a selection of Spanish beers. The event will showcase the designs of renowned contemporary Spanish designer Luis Eslava together with the tapas creations of Mallorcan Chef Andreu Genestra at the Design Tapas Bar. Enjoy signature tapas from the most critically acclaimed Spanish restaurants in the New York metropolitan area. Click here for details or purchase tickets here.


Looking for us? Check out all of our upcoming events around the country here.

header Rioja Supports Retail
Rioja Supports Retail

Interested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja can generate a customized, results-driven package for your business.

Please contact for further information.

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