June 2013

Industry News

Wine Glasses

Wine Prices Rising in Restaurants

According to a report by Restaurant Sciences, an independent firm that tracks food and beverage product sales, the cost of wine by the glass in restaurants has increased over the past six months. Prices have jumped 8.4% in the family dining sector, and 5.4% at upscale establishments. In casual restaurants, costs rose less than 2%. Restaurant Sciences attributed the cost hike to a growing shortage of wine and an increased demand. Overall, restaurant wine sales bring in $289 million annually.

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header Rioja in the News
The Latin Kitchen

Cinco de Vino!

The charming World Wine Guys, Mike DeSimone and Jeff Jenssen favor two Crianzas for a Mexican-themed dinner party in their article for The Latin Kitchen! Check out their fun and affordable wine recommendations in "Celebrate Cinco de Vino May 5th" — an excellent reason to celebrate with a glass of vino this summer. ¡Salud!

header News from the Campaign Front
Cheryl Cooperman

Meet Cheryl…Mom Extraordinaire and Winner of our
Trip to Rioja Sweepstakes!

When Cheryl Cooperman of Florida was randomly selected as the winner of our Facebook “Win a Trip to Rioja” Sweepstakes, she was thrilled, having never won anything before. However, Hurricane Sandy had just devastated her daughter’s home, and she chose to forfeit her trip to Rioja in exchange for the cash equivalent to help rebuild her daughter’s home. Touched by Cheryl’s sacrifice and dedication to family, Vibrant Rioja was happy to bring the beauty of Rioja to Cheryl with a special Rioja wine dinner for two. Click here to read about this beautiful story and her well-deserved Rioja dinner with her husband at Capital Grille in Florida. Congratulations Cheryl!

Rioja Tastes the Flame

Are You Taming the Flame?

Our “Rioja Tames the Flame!” promotion, a nationwide campaign, is in full swing! Running through the last days of summer, we’ve partnered with top retailers to promote Rioja pairings with our very own BBQ Rub recipes. Want to get involved? There’s still time to get in on the action with promotional and custom POS items readily available for retail implementation.

Contact vpinzon@crt-tanaka.com for more information!

header The Minds Behind the Wines

Ever wonder who “we” are here at Rioja wines, and what we do? In 2013, we will feature profiles of two Vibrant Rioja team members. Nice to meet you, too!


Name: Pia
Role: Director of Media & Social Media
What do you love about wine? Is everything too broad of an answer? I fell in love with wine from my first sip and every moment since. After a decade working in the wine world, that’s a whole lot of moments! What I suppose I love most is the excitement just before you open a bottle in discovering something new and beautiful.
What’s your favorite part of working with wine? I feel like I won the career lotto. I work in my area of passion, and have the chance to share that with others every day.
It’s your last meal...what would you eat and drink? Ah, my death row meal! This is easy. I would spend my last moments eating my Grandma’s ravioli and my Mom’s chicken cutlets paired with a few old and beautiful bottles from a classic house in Haro, Rioja’s Railway Station District and maybe Nuits-Saint-Georges. Then, my Aunt Mary’s ricotta cookies to end my perfect meal.
Share your favorite cool, but random wine fact. When French vineyards were crippled by phylloxera at the end of the 19th century, Texas saved the day! A scientist living in Denison, Texas developed a rootstock that was resistant to the disease, allowing the French to rebuild their beloved industry. Dr. Munson received the French Legion of Honor, and to this day, Denison and Cognac, France are official Sister Cities.


Name: Denise
Role: Advertising and Newsletter Manager
What do you love about wine? More than anything, I love the social nature of wine. Sharing wine with friends, family (and even strangers) is always a bonding experience.
What’s your favorite part of working with wine? ? It’s wine! How can you not love it? I truly learn something new every day…about wine varieties, regions, flavors, food pairings…too much to even mention! And as the advertising and newsletter manager, I have the pleasure of spreading the word across the U.S. about Rioja wines and the fascinating, beautiful Rioja region.
It’s your last meal... what would you eat and drink? I would have a nighttime seafood feast on the beach on a Caribbean island. With a local island beer (or two or three…) And a bonfire. And a steel drum band.
Share your favorite cool, but random wine fact. The wreck of the Titanic holds the oldest wine cellar in the world and, despite the depth and wreckage, the bottles are still intact. Fascinating!

header Rioja Across the U.S.

Ripple Trade Tasting in D.C.

On June 12, join Aaron Gordon of Vibrant Rioja and David D. Denton, CWE, CSS, IBWE to taste through a special selection of wines from the DOCa Rioja region of Spain, including wines made from rescued indigenous grape varieties. Following the seminar, enjoy an informal walk-around tasting, showcasing over 75 Rioja wines paired with delicious dishes by Ripple’s Chef Marjorie Meek-Bradley. Seminar and tasting: 1-2 pm; walk-around tasting: 2-4 pm at Ripple DC.

To RSVP please email aaron@vibrantrioja.com.

Ocean Prime

Taste, Learn and Experience Rioja in Orlando

Join us for a Rioja seminar/wine tasting led by Master Sommelier Joseph Spellman, followed by a tasting of DOCa Rioja’s new vintage releases. Be sure to stick around for an informal tasting and tour afterwards, featuring over 70 Rioja wines. The event will be held at Ocean Prime on June 4. Seminar: 12-1 pm; walk-around tasting: 1- 4 pm.

Seating is limited; please RSVP to vibrantwine@gmail.com.

Check out all our upcoming events around the country here.

header Rioja Supports Retail
Vibrant Rioja window display

Interested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja can generate a customized, results-driven package for your business.

Please contact vpinzon@crt-tanaka.com for further information.

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