May 2013

Industry News

Wine Glasses

By-the-Glass on the Rise

According to Shanken News Daily, by-the-glass options are increasing in popularity on-premise, allowing additional opportunities for growth in this market. By-the-glass listings in casual/upscale restaurants have increased 6.5% from 2009-2012, while by-the-bottle listings have decreased 4%. Shanken News Daily offers two reasons for this recent trend: by-the-glass offers an appealing, affordable price point, as well as the ability to experiment with various wines during a meal. Overall, wine sales continue to rise in the on-premise channel–up 5.2% from last year, according to Technomic.

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header Rioja in the News
Seafood Paella

Rioja Paired Perfectly

Warmer days and sunny skies scream out for a paella party and wines to pair! The LA Times offered up a delicious paella recipe with chicken, shrimp and mussels, paired with an aged white Rioja. Wine Enthusiast magazine presents another good outdoor party recipe, pairing smoked potatoes and chili-kewpie mayo with a Rioja Tempranillo Reserva.


header News from the Campaign Front
Rioja Tastes the Flame

Rioja Tames the Flame!

Whether you’re into Kansas or Memphis-style, porterhouse or rib eye, Rioja matched with anything fresh off the flame is just a fine idea. In honor of the “Rioja Tames the Flame!” promotion, running from May through the last days of summer, we created our very own BBQ Rub recipes. Perfect for any grilled dish from the land or sea, try out the Vibrant Rioja Rub Recipes straight from our test kitchen. Don’t miss our retail partners Rioja and rub promotions, as well as our national advertising campaign. Want to get in on the action? We have promotional and custom POS items available for retail implementation. Contact for more information!

Rioja at Chocolate Event

Rioja at the 7th Annual International Chocolate Salon

We enjoyed a beautiful day in San Francisco filled with artisanal chocolate producers and great wine! Event attendees enjoyed walk-around tastings, demonstrations and chef talks while tasting premium Rioja wines paired with chocolates from over 40 master chocolatiers and confectioners.

header The Minds Behind the Wines

Ever wonder who “we” are here at Rioja wines, and what we do? In 2013, we will feature profiles of two Vibrant Rioja team members. Nice to meet you, too!


Name: Saurabh
Role: Rioja Regional Specialist – Midwest
What do you love about wine?The mystery of bouquet; every bottle of wine is unique and has its own flavor and taste. Sharing that bottle of wine with friends and family to discover the taste, smell, story, region, reaction of my friends...the happiness... it’s all a discovery process that engages the mind, heart and soul.
What’s your favorite part of working with wine? Meeting people who are passionate about wine, and sharing stories and a glass (or two) of wine with them.
It’s your last meal...what would you eat and drink? Food that is made with love, paired with a Rioja from 1947.
Share your favorite cool, but random wine fact. It takes 200 years for a French oak tree to grow and make only two barrels.


Name: Maliya
Role: Point of Sale/Creative Production Manager
What do you love about wine? There is something so luxurious AND casual about wine! I love how it can bring people together and make them begin to relax and enjoy the moment. How often is that first sip the “Ahhh” moment for you? For me, it’s every time.
What’s your favorite part of working with wine? I love sourcing new products for events and making sure they are products that people want to keep around. I want our brand to be recognized by everyone – not just wine drinkers.
It’s your last meal... what would you eat and drink? A good slice of pizza and a Crianza.
Share your favorite cool, but random wine fact. My grandfather made wine in his basement in Detroit for as long as I can remember and had these fun illustrated labels.

header Rioja Across the U.S.

Wine glasses Trade Tasting in LA

Please join the importers and representatives of DOCa Rioja Spain in tasting through this iconic classic wine region. Enjoy more than 150 wines of all styles, from traditionally aged tintos to the modern high expression wines, Blancos both young and aged, and the new Rosado vintages. The event will be held on May 7 from noon to 2:30 pm at Fleming’s Steakhouse, Beverly Hills.

Please RSVP here. (Complimentary parking.)

Guy Stout Rioja & Master Sommelier Guy Stout in Texas

Kick off the summer season with legendary Texas MS Guy Stout, one of only 129 Master Sommeliers in North America. Taking an in-depth look at the DOCa Rioja region, participants will taste through the seven valleys of the Rioja Alta, Baja and Alavesa sub-regions. From centenary to cutting-edge 21st century bodegas and single-estate wines, join us to experience a full spectrum of producers and aging classifications. Seminars begin at 2:00 pm and are complimentary. Trade only please. RSVP by May 23 to

Details: Austin  San Antonio  Houston

Wine Fest No. 18 Rioja for a Cause

Don’t forget about WineFest No.18 – A Toast to Children’s Health, the most prestigious food and wine charity event in the Midwest. Held May 10-11 in Minneapolis, WineFest weekend includes sumptuous food and Rioja wine tastings with special guest winemakers, a chance to win a trip for two to Rioja, and other fun entertainment. Click here for details and look for our ad to enter to win a wine dinner for two!


Check out all our upcoming events around the country here.

header Rioja Supports Retail
Vibrant Rioja window display

Interested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja can generate a customized, results-driven package for your business.

Please contact for further information.

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