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Wines from Rioja touches down in Sin City

02 February

The Wines from Rioja team kicked off Rioja’s official presence in Las Vegas in December, bringing the unparalleled value and versatility of Rioja’s wines to a new market. With a seminar and tasting acquainting over 200 trade and media guests with Rioja’s extensive portfolio of wines, Wines from Rioja established a greater presence within the Las Vegas wine market. As Las Vegas has the largest concentration of Master Sommeliers representing countless resorts and hotels, it is a key target market for Rioja.

“We are thrilled to be a bigger part of the influential Las Vegas wine community,” Ana Fabiano, Trade Director, North America and Brand Ambassador for DOCa Rioja, said. “Rioja wines are incredibly diverse, and we were honored to showcase their versatility to one of the greatest wine markets in the country.”

The Rioja launch event, hosted at the Mandalay Bay Resort & Casino, saw the largest turnout for a wine seminar in 10 years. Representatives from over 22 bodegas were present, exhibiting their Rioja portfolios and giving attendees the chance to experience the world of Rioja. Attendees sampled a wide array of wines, from crisp blancos and rosados to elegant Reservas and Gran Reservas.

Following the success of the seminar and tasting, Wines from Rioja will continue to build brand presence in Las Vegas and introduce Rioja’s diverse portfolio of wine to its large consumer base.