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Meet Justin Hammer, Director of Operations at B-21 Wine Company

24 November


B-21 Wine Company was founded in 1948 and is one of Florida's top independent wine & spirits retailers. Beginning in 2010, B-21 and Rioja Wines joined forces to promote Rioja wines though special online offers, store tastings, special guest dinners and Rioja seminars. Several members of the B-21 family visited Rioja in 2013 to visit their favorite wineries and gorge themselves on tapas on the famous Calle Laurel! With the store in Tarpon Springs, Florida, B-21 offers over 70 Riojas to 38 states via their strong Internet presence. We caught up Director of Operations Justin Hammer for a quick interview.


What do you love about working with wine?

The constant change of the wine business. And tasting and traveling to wine country. It's never boring!


What’s your most memorable wine moment?

My first time traveling on wine business. It was to France.


What’s your favorite current wine trend?

Customers are becoming more open-minded and trying new wines…regardless of age.


What do you love about Rioja?

The tradition and the passion of the people making the wine.