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Rioja exhibits exporting capability at Prowein.

16 March
2016-03-16 00:00:00
2016-03-16 00:00:00

The Control Board aims to complement individual wineries’ promotional strategies with activities for professionals that showcase this dynamic and innovative Region.

Prowein in Germany, considered the most important wine trade fair in the world, provided the D.O.Ca. Rioja with the perfect setting to showcase its great exporting capability and convey how innovative and dynamic the Region is. The president of the Control Board, José María Daroca, viewed the Institution’s participation in the trade fair very positively, explaining that the main goal was to "complement the promotional strategies of the individual Rioja wineries with educational activities for attending professionals, taking on the role of a ‘Rioja Information Centre’ while providing a tapas wine bar and an area for business meetings, of which wineries made full use.".

The Control Board participated in Prowein for the second consecutive year. The fair took place on 13-15 March in Düsseldorf. There were 6,200 exhibitors from 59 countries, 550 of which were Spanish. The Fair was attended by 55,000 professional visitors from 106 countries. The Control Board had a 200 m2 space divided into 3 areas: a Master Class Arena for seminars, a Rioja & Tapas Bar and a meeting place for wineries. The most visited space was the Rioja & Tapas Bar, where professionals showed particular interest in combining different wine styles with food. There was a wide range of wines from seventy wineries which were paired with the tapas prepared by Moritz Crone-Rawe (Rolling Taste), one of the most promising young chefs in Germany.

An intense programme of twelve workshops on different themes was attended by 51 wineries and more than 650 professionals. The most popular seminars were those on White Wines, Gran Reservas and Pairing Rioja and Tapas. The seminars were led by Rioja winemakers in some cases and in others by experts the likes of David Schwarzwälder, Yvonne Heistermann and Jürgen Mathaes.

The D.O.Ca. Rioja institutional representatives were led by the president José María Daroca, who was accompanied by board members José Luis Benítez and Raúl Leza, the general director José Luis Lapuente and the marketing manager Ricardo Aguiriano. 


The D.O.Ca. Rioja institutional and Rioja Goverment representatives in Prowein 2016.

RiojaWine Calle Estambrera, 52
2016-03-16 00:00:00
Calle Estambrera, 52 26006 LOGROÑO (La Rioja). ESPAÑA.
(34)941 500 400 (34)941 500 664 info(at)