FAST FACT: 45°NORTH – A GREAT WINEMAKING LATITUDE

Romania lies on the same latitude as Bordeaux, Piemonte and other great winemaking regions with a terroir and climate that has been making fine wines for 4,000 years.

   

SIX ROMANIAN WINERIES LAUNCH U.S. MARKETING CAMPAIGN

Six wineries from Romania have banded together at Select Wines of Europe to launch a marketing campaign to penetrate the U.S. market with a selection of fine wines with good value that are produced in one of the world’s oldest wine regions.

With nearly 15,000 acres under vine across the southern crescent of Romania that extends from Transylvania to the Delta Danube on the Black Sea, the winery group includes:

Carl Reh Winery – Crama Oprisor
Cramele Recas
Domeniul Coroanei Segarcea
Halewood Romania
Murfatlar
Senator

The three-year marketing campaign is being financed by funds from the European Union and Romania. The Romanian wineries make wines at the highest level of European Union standards, with quality and labeling specifications, protection of origins (PDOs), geographic indications (PGIs) and a deep respect for the environment.
 


UNIQUELY ROMANIAN VARIETALS
Romania offers nearly 50 wines with controlled appellation of origin and/or geographical indication. In addition to international varieties ranging from Chardonnay to Pinot Grigio, regions grow many distinct indigenous varieties including:

  • Busuioaca de Bohotin
  • Babeasca Neagra
  • Feteasca Alba
  • Feteasca Neagra
  • Feteasca Regala
  • Sarba
  • Tamaioasa Romaneasca


KUDOS & AWARDS
Cramele Recas won Double Gold at the 2011 WSWA Wines & Spirits Competition in Orlando for its 2010 Solo Quinta. Carl Reh Winery-Crama Oprisor, Domeniul Coroanei Segarcea, Halewood Romania, Murfatlar and Senator Wines also won silver medals at the prestigious U.S. competition.

Halewood Romania’s 2009 Hyperion Feteasca Neagra won a Gold Medal in the Mondial du Bruxelles and its 2009 Prahova Valley Reserve Pinot Noir won a  Gold Medal in the “Wine Excellence Awards, Canada” ANBL jury competition in the “Old World Red priced under $15” category. Several other wines from Halewood took home awards in prestigious wine contests, such as International Wine & Spirit Competition-UK, Decanter-UK, International Wine Challenge-UK and Bucharest’s International Wine Contest.

Domeniul Coroanei Segarcea raked in numerous awards at international competitions this spring. Its Tamaioasa Roza 2010 won a Gold Medal in Selections Mondiales des Vins de Canada 2011 and a  Silver Medal in Femmes et Vins du Monde 2011 (Monaco). The winery also won medals for the 2008 vintage of its Feteasca Negra, Cabernet Sauvignon, Pinot Noir and Merlot, among many others, at competitions in France, UK and Canada.


CONNECT WITH US
For more information, visit www.SelectWinesofEurope.com
or e-mail news@SelectWinesofEurope.com

   


ROMANIA WINES SECURE NEW IMPORTERS; LOOKING FOR OTHERS

Intent on moving beyond ethnic markets, Romanian wineries are starting to get some traction with U.S. importers. Halewood Romania, for example, is starting to do business with Lionstone International in Norwalk, CT, the U.S. division of one of its biggest customers in the U.K. Cramele Recas is also introducing new wines – including a Feteasca Negra and Feteasca Regala – with Total Wines on the East Coast, as well as working with Cameron Hughes Wines to sell its award-winning Merlot and Pinot Noir in the Sam’s Club network.

Murfatlar already has several U.S. importers, but like all of the Romanian wine makers, is always looking for broader distribution in the U.S.  Carl Reh Winery-Crama Oprisor, Domeniul Coroanei Segarcea and Senator Wines are definitely in the hunt for strong importers, so please send us an e-mail at news@SelectWinesofEurope.com if you’re interested in knowing more or tasting the wines.

SENATOR LAUNCHING NEW ‘ENTRY-LEVEL’ WINES

To augment its premium lines, Senator Wines is launching a series of “entry-level” wines this summer with very attractive FOB prices in the 1-3 euros range.  The new line will include Chardonnay, Pinot Noir and Pinot Gris.  Stay tuned for details.

DOMENIUL COROANEI SEGARCEA EXPANDS WINERY FOR VISITORS

Domeniul Coroanei Segarcea is expanding its winery to make it more inviting for visitors. The new conference hall will be able to host 50 - 60 people for tasting events, seminars and other programs.

CRAMELE RECAS LAUNCHING WINES IN FRESH & EASY MARKETS

By mid-September, as many as 180 Fresh & Easy stores across California and Arizona will be carrying Cramele Recas wines under the “Unwined” brand name.  The stores follow a European concept of “neighborhood markets.”





 
      IN THE NEWS AROUND THE GLOBE  
     


REVIEWS AND OPINIONS

Writing about Halewood Romania’s La Umbra Merlot 2009 Dealurile Munteniei after the wine secured a national listing in Waitrose, the British grocery store chain:

“Despite being unoaked, this is a punchy red wine, with a fabulous ruby red color, making it a great wine for your decanter at your dinner party. There is an intense aroma of ripe plums and blackberries.”
-Charlotte’s VVeb United Kingdom

“Scoop - this is the first Romanian wine to ever make this page and it is a joy.  It’s also a spot-on plummy merlot and they are rare these days, too.  No oak, just fruit - and the price is a surprise as well.  Umbra means ‘shade’, so this is the perfect al fresco red.”
-Matthew Jukes Daily Mail

 
 




Campaign financed with aid from the European Union and Romania