April/May 2015

Industry News

U.S. Wine Consumption Findings

Wine consumption trends are on the move in the U.S. Key research findings by the non-profit association, Wine Market Council, were recently unveiled at the 2015 Wine Market Council Annual Research Conference, including:

 

• Wine Consumption is on the rise: In 2014, 302 million cases of wine were consumed in the U.S., up from 298 million in 2013.
• Of the 230 million adults in the U.S., Wine Market Council found that 40% drink wine as of August 2014, with a breakdown of 54% female and 46% male.
• 33% of the wine drinking population are “high frequency” (drink wine more often than once a week), and 67% are occasional (drink wine once a week or less). The high frequency group drinks 81% of the total wine consumed in the U.S.
• By generation, 29% of the total wine drinking population consists of Millennials (1977-1994), 18% are Generation X (1965-1976), 41% are Baby Boomers (1946-1964), and 12% are older (1945-earlier).

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Rioja in the News header
Rioja in the News

Rioja on The Better TV Show

Taste through the ages of Rioja with The Better TV Show! Featured in the segment, "Spanish Wines? Si! (Part 1 and Part 2)," World Wine Guys Mike DeSimone and Jeff Jenssen educate the audience on the quality and range of Rioja wines. After discussing tempranillo, the main grape of the region, along with the aging classifications, they taste a Blanco, Cosecha, Crianza, Reserva and Gran Reserva. Bravo!

headerNews from the Campaign Front
Rioja Week

Rioja Heads to the Windy City

It’s almost here! The 2nd annual Rioja Week will kick off in Chicago with the Rioja Wine & Tapas Festival on May 2, followed by a week of festivities across the city and country. The festival will showcase nearly 200 vibrant wines from Rioja, tapas prepared by 30 notable U.S. chefs, live music, a jamón bar, a cheese cave and much more. Proceeds will benefit culinary scholarships at the James Beard Foundation. Click here for information, tickets, and photos from last year’s event. And for updates, follow us on Facebook, Twitter and Instagram @riojawine- hope to see you at Rioja Week!

News

Binny’s and Rioja Partner Up

Rioja is proud to announce Binny's Beverage Depot as the official retail partner of the Rioja Wine & Tapas Festival. Guests may order their favorite wines and chat with Binny’s representatives at the Binny’s booth. To continue the Rioja Week celebration, Rioja tastings will take place in all 31 Binny’s locations throughout Rioja Week. Thank you Binny’s!

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Tommy Bahama Restaurant

Meet Tommy Bahama’s Bryan Detert

Rioja has been partnering with Tommy Bahama since 2014 to feature Rioja in its restaurant locations across the country. Rioja caught up with Tammy Bahama Corporate Beverage Director Bryan Detert to find out his favorite current wine trend, most memorable wine moment and more. Click here to read the interview!

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Ana

Where's Ana

Ana Fabiano, Rioja U.S. Trade Director and author of The Wine Region of Rioja, led “An Exploration of Rioja’s Subzones” seminar at Green’s Restaurant in San Francisco on February 25th for trade and media. The seminar explored the terroir and ageing potential of Reserva and Gran Reserva wines and included tasting selections from three bodegas in three different sub-regions: Rioja Alta, Rioja Alavesa and Rioja Baja.

Muer

Rioja at Chart House and Muer

In honor of Rioja week, we have partnered with Chart House and Muer seafood restaurants May 2-10 to host a Rioja Rosado Happy Hour with daily tastings at various locations nationwide. Click here for Chart House locations and here for Muer locations.

Need more Rioja in your life? Check out all of our upcoming events around the country here.

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Rioja Supports Retail

Interested in a rich Rioja program to offer the clientele at your store, restaurant or bar? Rioja can create a customized, results-driven package for your business.

Please contact lauren.ray@padillacrt.com for further information.

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