February/March 2015

Industry News

The Influence of Mobile Apps on Wine Purchases

Popular mobile wine app, Hello Vino and San Francisco-based digital marketing consultancy, Lotus Growth released a report earlier this month entitled, "The Influence of Mobile Apps on Wine Purchases." The report discussed the influence of mobile wine apps on consumer purchases. Forbes magazine summed up the main takeaways, which were as follows:

 

• 86.7% of consumers will recommend the promoted winery or brand to others.
• Each of those consumers will recommend the brand to 3.9 people on average.
• 88.3% of consumers will purchase the same winery or brand again within the next six months.
• 63.4% of consumers were not aware of the winery or brand prior to engagement in the app.

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Rioja in the News header
Somm Journal Cover

Rioja Love in Somm Journal and Tasting Panel

Wine Writer Lana Bortolot recently visited Rioja, highlighting the region’s progressive movement in art, architecture and winemaking, as well as its classic roots in the December issue of Somm Journal’s article "Rioja Rebels,". Lana also featured Rioja in Tasting Panel’s September issue, "Always Vibrant: Spain's Rioja Wine Region Continues to See Global Success," sharing the successes of the wine region as they doubled U.S. imports to 1.1 million cases in just five years.

headerNews from the Campaign Front
Rioja Week

Rioja Week is Coming!

Mark your calendars – Rioja Week is coming to the Windy City! Rioja's biggest celebration of the year kicks off on May 2 with the Rioja Wine & Tapas Festival, followed by special tastings, flights, food pairings and discounts in restaurants and wine stores throughout Chicago. Experience some of the world’s most delicious and food-friendly wines at extraordinary values. Visit our website and follow us on Facebook, Twitter and Instagram @riojawine for updates!

Vineyard

Rioja Sales Grew by Five Million Bottles in 2014

Rioja wine followed the positive trend started in 2013. According to the final balance announced by the Control Board, sales grew by five million bottles in 2014, placing the wine region at a new all-time record with a total of 281 million litres. Exports continued driving sales, although at a somewhat slower pace (+3.6%) than in previous years. Barrel-aged wines and whites concentrated all of the growth (+2.66% and +13.67% respectively). Read the full press release here.

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Tommy Bahama Restaurant

Tommy Bahama Restaurants

Kicking off in the summer of 2014, Rioja partnered with popular chain restaurant, Tommy Bahama to feature a Rioja Rosado in all 13 of their restaurants in the U.S. They were the first national restaurant group to feature Rioja’s Sierra Cantabria Rosado. Tommy Bahama restaurants offer guests island inspired cuisine in a relaxed island setting, the perfect place to enjoy a Rioja Rosado by-the-glass!

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Ana

Where's Ana

Rioja Brand Ambassador Ana Fabiano lectured 200+ students at the renowned Culinary Institute of America at Hyde Park. The CIA’s program requires students to pass a wine education module with an in-depth curriculum. CIA’s graduates go on to prestigious on premise institutions all over the globe. Notable alumni include Anthony Bourdain, Gretchen Thomas and Carlton McCoy.

Chart House

Chart House and Muer Partnerships

Rioja is pleased to continue our partnerships with Chart House and Muer's restaurant concepts in 2015. Their locations throughout the U.S. will be featuring Rioja by-the-glass specials through March.

Need more Rioja in your life? Check out all of our upcoming events around the country here.

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Rioja Supports Retail

Interested in a rich Rioja program to offer the clientele at your store, restaurant or bar? Rioja can create a customized, results-driven package for your business.

Please contact viviana.pinzon@padillacrt.com for further information.

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