June/July 2014

Industry News

Rioja Takes New York!

Thank you to everyone who participated in Rioja Week 2014 – it was a huge success! From April 23 through May 4, Rioja took a bite out of the Big Apple with promotional activities during the week at restaurants and retailers. We hosted a VIP trade dinner for partners from across the country to dine with representatives from bodegas in Spain, plus we hosted a media cocktail reception with some great winery representatives as well.

Abe

The Grand Tasting on May 1 was one of the best and largest tastings we’ve had, with a seminar on barrel aging in Rioja followed by a fantastic walk-around event with 81 bodegas.

Abe

The icing on the cake was the Rioja Wine & Tapas Festival where we had more than 1,900 guests enjoying 65 bodegas, a Rioja 101 seminar, paella garden, jamon bar, cheese cave and live entertainment, all in the heart of Brooklyn. Stay tuned for more information coming your way about Rioja Week 2015!

Abe

To see more photos of the Festival, click here.

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Rioja in the News header
LA Times

Rioja Week Love

After attending Rioja Week’s Grand Tasting and Media Reception, Los Angeles Times' wine writer S. Irene Virbila wrote a fantastic article, "Older Wines, Unbelievable Values – taking a sneak peek at Rioja," that captured her experiences at Rioja Week.

Check out all the latest scoop in our Rioja newsroom!

headerNews from the Campaign Front

Mitchells Fish Market logo

An Evening in Rioja at Mitchell’s Fish Market

On June 5, Rioja was the featured region at Mitchell’s Fish Market for an event series titled, “An Evening in Spain.” 17 locations of Mitchell’s Fish Market simultaneously hosted a four-course dinner paired with four Rioja wines. A Rioja ambassador led each dinner program, fielded questions, and engaged and educated guests while they dined on dishes inspired by Spain.

Rioja Book

Rioja Book Kudos!

Congratulations to our own Ana Fabiano! Ana’s book, The Wine Region of Rioja, was named the History category winner at the 2014 San Francisco Book Festival. Ana is the trade director for the U.S. Rioja campaign and brand ambassador for the DOCa Rioja. Interested in purchasing the book? Click here!

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Blanchards

Blanchards Wine & Spirits

Blanchards Wines & Spirits is Massachusetts' premiere fine wine and liquor retailer. A veteran partner, Blanchards and Rioja have teamed together to create customized promotions and tastings in all locations throughout the state.

Click here to read our interview with John Paul Kaminga, wine manager at Blanchards in Jamaica Plain!

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Smith & Wollensky

Featured Region at Smith & Wollensky

Look for Rioja to be the featured regional page in wine lists at Smith & Wollensky steakhouses through the end of the year. All nine locations in major markets including Miami, Washington DC, Boston, Chicago and Las Vegas will each feature at least ten wines from all three sub regions in Rioja.

Mortons

Morton's Adds New Selection

Palacios Remondo “La Montesa” is the most recent Rioja addition to grace the by-the-glass list at Morton’s, The Steakhouse. This promotion makes a strong prsence in 67 locations across 27 states nationwide with key markets including Miami, Washington DC, New York City, Las Vegas and Los Angeles. This by-the-glass pour will be available until October and joins a number of Rioja bottles currently in place on the Morton’s wine lists.

Harris Teeter

Rioja Month at Harris Teeter

Mid-Atlantic grocery chain Harris Teeter will once again host “Rioja Month” in July. With 50 stores holding tastings throughout the month, guests will receive a complimentary glass of Rioja and take-home giveaways.

Need more Rioja in your life? Check out all of our upcoming events around the country here.

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Interested in a rich Rioja program to offer the clientele at your store, restaurant or bar? Rioja can create a customized, results-driven package for your business. Please contact for further information.

Please contact viviana.pinzon@padillacrt.com for further information.

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