February/March 2014

Industry News

Wine Shop

Rioja Leads the Charge while Overall U.S. Wine Market Shows Growth in 2013

When it comes to wine sales, it’s good news all around! After tremendous growth to close 2013, Rioja sales continue to climb showing a nearly 20% increase year over year. Demand for Reservas also continued to rise, boasting a +60% growth year over year.

The U.S. wine market also continued to grow in 2013, adding nearly 5 million cases, according to Impact Databank. Overall growth was 1.5% with volume increasing to 328.7 million nine-liter cases, up from 323.9 million cases the previous year. On-premise research firm Guest Metrics found on-premise wine volume down 1% in 2013 while IRI scan data showed a 2.4% increase in off-premise volume. Domestic table wines saw a 3.4% increase in volume, while on the import side, Spain, New Zealand and Argentina all saw increases. Read more here.

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header Rioja in the News

The Hits Keep Coming

It’s fine when we say it, but we love hearing it in the news! The Los Angeles Times featured Rioja in the article, “Planning your trip to Rioja, Spain,” including maps and beautiful photos of the region, as well as wineries to visit. For more interesting stories about Rioja, check out the LA Times feature, “Drink like it's a new year: Seven wines and regions to discover.” and the Wall Street Journal video, “One-Minute Wine. The San Francisco Chronicle featured Rioja in a December article, “With holidays near, Rioja's fame has a dual edge.”

Check out all the latest scoop in our Rioja newsroom!

header News from the Campaign Front
New Logo

Change is in the air!! As a loyal friend of the Rioja community, here are a few changes you’ll notice this year. First, we gave ourselves a face lift with a new “Rioja: Always Vibrant” logo. We said goodbye to “Vibrant Rioja”, but kept “vibrant” as part of our soul. After a decade-long campaign, we feel Rioja can stand alone, with “vibrant” still at our side, best describing both the wine and region -- bold, exciting and passionate!

Second, we’re condensing our e-newsletters this year. As your email boxes are likely overloaded, we hope to give you more content, just less often. Keep your eyes peeled for new exclusive sweeps for our newsletter community only, as well as events, recipes, tips and more.

Third, you’ll notice lots more exclusive content and contests for our social community. If you don’t already, please follow us today on Facebook and Twitter, and be sure to use #RiojaBuzz…you may be rewarded with Rioja goodies!

Grand Tasting

Mark Your Calendar!

2014 marks an exciting year for Rioja! On May 1, Rioja will bring the Grand Tasting back to New York City to showcase the latest releases from the region. We will also host the Rioja Wine and Tapas Festival in NYC on May 3 for trade and consumers. The inaugural event will feature delicious Riojas paired with amazing tapas from chefs across the U.S. Stay tuned for more information!

header Featured Partner
Abe

Julio’s Liquors

A valued Rioja partner since 2013, Julio’s is a top Boston-area retailer with a robust selection of Riojas that encompass a full range of price points and flavor profiles. With a focus on consumer edcuation, pairing Riojas with global cuisines such as Asian and BBQ, the Rioja tastings and branding initiatives are at Julio’s Westborough, MA location. More Rioja experiences are on the horizon in 2014, as well as a new Rioja section in the store.

Click here for our interview with Abe Lerner, Julio’s wine director!

header Rioja Across the U.S.
 
Boston

Rioja at the Boston Wine Expo

Call Boston home? Join Rioja February 15-16 at the Boston Wine Expo, America’s largest wine tasting, featuring celebrity chefs and seminars from top experts. In a special seminar, Brand Ambassador Ana Fabiano will discuss Rioja’s bold combination of history and modernity with a tasting that includes Wine Spectator’s current #1 Wine in the World from Cune. Click here for details and tickets.

COCHON 555

Rioja & COCHON 555

Rioja has partnered with COCHON 555 to feature our wines at cities across the U.S., including Denver, Los Angeles, Miami, Napa and Philadelphia. Events feature an “epic pork feast” along with top chefs and winemakers, brewers, distillers and craft food makers.

Check our event calendar for dates and details.

Pacific Coast Wine Festival Island Hotel

Pacific Coast Wine Festival Island Hotel

Join Rioja at the ultimate wine festival benefitting the Pacific Symphony's children's education and music programs in Newport Beach, CA on March 1. Guests will have a chance to experience a range of Rioja Gran Reservas paired with delicious foods, and coupled with lively music, a silent live auction of hundreds of wines and a contest to win a trip to Rioja for three days of tasting and touring the region's bodegas.

Click here for details and tickets.

Need more Rioja in your life? Check out all of our upcoming events around the country here.

header Rioja Supports Retail
Rioja Supports Retail

Interested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja can generate a customized, results-driven package for your business.

Please contact viviana.pinzon@padillacrt.com for further information.

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