Food and Beverage Label Transparency
Sparks Industry Debate

Besides the alcohol percentage, what else does the consumer want or need to know about a glass of wine? The food industry requires that all ingredients and additives are listed on the label, and some people think that similar laws should be made regarding wine. A panel of wine industry leaders debated the topic at RAW, the artisan wine fair in London that celebrates natural wines, before opening a discussion around questions from the audience.

Proponents of the regulation suggest that label transparency would help consumers make informed decisions about their wine choices, especially when in regards to food sensitivities (like gluten) and other preferences. Others argue that including all of this information would confuse the consumer since most of the additives would be incomprehensible to the majority. Still, a poll run on Decanter.com found that 49% of consumers are concerned about chemicals and said they would like more information. Winemakers, on the other hand, prefer to disclose less.

According to Caroline Henry from Palate Press, the natural wine movement could make the shift towards greater disclosure. “As consumers start to get a taste for this extra information, they will probably demand more of it, which in turn will put pressure on other producers to disclose a little more,” she said.

Our thoughts: While we see both sides to this issue, we believe consumers are becoming much more aware of ingredients they consume in food, and yes, even wine. While it currently is the decision of the winemaker to disclose the ingredients, it is something that should be considered knowing the consumers growing thirst for knowledge and ease of access to online information. Have thoughts on this issue? E-mail us!

Love Rioja?

like on facebook follow on twitter join the conversation subscribe
header Rioja in the News

Page from MagazineThe Tasting Panel magazine rocks rosados!
Titled "You Say Rosé , They Say Rosado" Randy Caparoso featured seven rosado wines, including Marques de Caceres, Muga, Cortijo, CUNE, Marques de Riscal, Dinastia Vivanco and Conde de Valdemar. Randy notes that because these wines average $12 per bottle, Rioja Rosados have made for a "compelling product."

Here is a quick highlight from the article:
What has struck the chord with consumers is the simple discovery that Rioja's rosados are delicious—dry and zesty in accordance with contemporary tastes, yet bursting with fruit qualities of cherry and strawberry. Read the full article here.

Tasting Panel Logo
header Campaign News

Trade Trip Trade Travel to Rioja
Our May 2012 Trade trip to Rioja included top buyers and sommeliers from across the United States. Amongst these were representatives of Michael Mina in Washington D.C., Bern's Steakhouse in Tampa, Fla., and JJ Buckley in Oakland, Calif. The group visited a diverse spectrum of wineries, from the classic centenary beauty of CVNE to the cutting edge and dynamic Baigorri and the artisanal, family-owned Agricola Labastida. All three sub-regions of Rioja contributed unforgettable experiences for the seven guests.


Rioja BookLearning the Rioja Region
Want to know more about Rioja? This exceptionally beautiful illustrated book, The Wine Region of Rioja, pays tribute to Riojan winemaking and culture. Ana Fabiano has traveled the world representing Riojan wines, and this work is the fruit of 20 years of research. She delved into Castilian books, conducted interviews with local experts, and spoke with generations of winemakers. The result is a book from the heart that provides a historical overview of the area along with up-to-the-moment information on each valley, including its bodegas, grape varietals, wines, and producers. It’s also a wonderful training tool for wine staff. A food section with recipes and pairings is included. Purchase the book here.

Auction ItemsBlessing and Tasting the Fruit of the Vine
A once-popular custom was revived on May 6 when Buena Vista Farms (Winfield, Pa.) opened a celebration of its exclusive wine collection with a blessing of its “fields, flocks, and buildings.” Pedro Valdes, owner of Buena Vista Farms and of Pedro’s Wine Collection, started the ceremony with Old World fanfare, rolling down the entry lane of his farm in a horse-drawn carriage. Guests, winemakers, sommeliers and chefs sampled Rioja wine paired with exquisitely prepared foods and cheeses. Chef Stefano LaCava, of Miami Scene Food Group, roasted an 80-pound calf leg, spiced with a rub of cocoa, chilies, and sun-dried cherries, and injected with two bottles of red wine. ¡Delicioso!

header Rioja Trade Events

HotelRioja in Minneapolis
For the first time, Vibrant Rioja is hosting an exclusive Rioja wine tasting for Minneapolis metro area trade and media. This walk-around tasting event will showcase a diverse selection of DOCa Rioja wines of various price points and styles, from crisp Blancos and Rosados to refined Reservas and Gran Reservas. Please join us for this inaugural event and experience why Rioja is Pure Genius. The event will be held at The Marquette Hotel on Monday, July 16 from 5-7 p.m. Please RSVP to saurabh@vibrantrioja.com (Press and trade only). Business card required for admission.

Atlanta Gift Mart
Attending the Atlanta Gift Market? Join us for “The World Class Wine Region of Rioja, Spain,” a wine tasting presented by Rioja Brand Ambassador Ana Fabiano. The event will take place Saturday, July 14 from 5:30-6:30 p.m. in the Demonstration Kitchen, Building 2 West Wing, Floor 8. Registration is required. For more information, click here and scroll down to the July 14 page.

To view all our upcoming events around the country, click here.

header Rioja Supports Retail

Buying RiojaInterested in creating a rich Rioja program to offer the clientele at your store, restaurant or bar? Vibrant Rioja resources are vast and attractive and can generate a dynamic and prosperous program for your establishment with a wine category on the rise.

Please contact vpinzon@crt-tanaka.com for further information.

footer graphic
This email was sent to [email]. You can instantly unsubscribe from these emails or you can forward it to a friend. If you are having trouble reading this email, view it in your browser.