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Celebration of World Book Day with Rioja

2017
21 April
2017-04-21 00:00:00
2017-04-21 00:00:00

‘Sumergirse’ by Jon Osés, winner of 2017 'A book and a Rioja, the pleasure of culture' poster and label competition

Jon Osés, a second-year student at the La Rioja Design School, says he was inspired by how you “immerse yourself in a book, swimming between lines and glasses of wine,” to design the label and poster of the ¡A book and a Rioja, the pleasure of culture’ campaign, an initiative to celebrate World Book Day in Rioja. The competition is called by the D.O.Ca. Rioja Control Board.

This is already the 21st edition of this initiative of the Rioja booksellers, which consists of giving away a bottle of Rioja to anyone who buys a book during the World Book Day week. The initiative of the Association, supported by the Control Board from its very beginnings, is also sponsored by the La Rioja Economic Development Agency (ADER).

The president of the Control Board, José María Daroca, congratulated the winning students, highlighting their “talent in merging the values ​​of the Rioja culture with the art that identifies and surrounds us, reflecting it in their designs.” Antonio Domínguez, president of the La Rioja Bookshops Association, stressed the importance of a collaboration between the wine sector and the book sector, “which has suffered so much in recent years, with the closure of hundreds of bookshops.” “For the downturn does not to affect reading,” he said, “it is crucial to educate young people from a very early age.” Javier Ureña, manager, ADER, recognised the “creative capacity of young people in the region and, in particular, the professionalism of the winners in using such a traditional basis as the wine sector, which conditions our way of life in La Rioja.” 

Jon Osé, 19, was the winner of the competition sponsored by the Control Board for the design of the label and poster of the 2017 World Book Day, endowed with 400 euros. The jury also awarded 100 euros to the two runners-up, the students Lidia Heras yand Andrea Campo.

 

PICTURE 1 (hi-res download): Awards ceremony at Control Board headquarters

PICTURE 2 (hi-res download): The winner, Jon Osés, with the president of the Control Board.

PICTURE 3 (hi-res download): Bottles and commemorative poster.

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2017-04-21 00:00:00
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