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Web Awards recognise Riojawine App as 'Best Mobile Project'.

2017
11 April
2017-04-11 00:00:00
2017-04-11 00:00:00

The Riojawine mobile app has won the award for Best Mobile Project at the Web Awards Gala, an initiative of larioja.com and website of Diario LA RIOJA, which has awarded recognition to the main pioneers and protagonists of digital advances in La Rioja for the last 17 years. The mobile application created by the D.O.Ca. Rioja Control Board reflects that the latest technological advances that have been applied for years to making, controlling and certifying Rioja wine and now, also to the area of promotion and contact with wineries, consumers and opinion leaders.

At the awards ceremony, Ricardo Aguiriano, director of Marketing and Communication at the Control Board, stressed that it was a “Riojan technology” and that “the digital world is not a means, but the medium, as the app and the networks bring us closer to the large interactive public that is in the digital channel.”

The Riojawine app, which was also awarded as the best national tourist application at Fitur, is designed to generate conversations and recommendations around the world of Rioja, as it allows the consumer to scan the label of a wine, comment on it, share it and recommend it with friends in social networks. The consumer can access the tab of the winery with information about how to visit it, opening times and points of sale where the wine can be found. In short, the app makes available to consumers complete information on the wines of Rioja and the wineries’ wine tourism offer, to make it so drinking Rioja can be even easier.

The Riojawine app also promotes wine tourism with an extensive database of wineries in Rioja, which announce and update their activities. For the wineries it is a complementary communication tool, endorsed by the Control Board, which supports them in their work of disseminating wine tourism and promoting their wines.

 

RiojaWine
RiojaWine Calle Estambrera, 52
2017-04-11 00:00:00
RiojaWine
Calle Estambrera, 52 26006 LOGROÑO (La Rioja). ESPAÑA.
(34)941 500 400 (34)941 500 664 info(at)riojawine.com