Vibrant Rioja is pleased to announce our support for celebrated international Spanish athlete and well-known humanitarian Pau Gasol of the LA Lakers, for his mission to combat hunger in the Horn of Africa. In addition to being the star power forward for the LA Lakers, Gasol is as an active ambassador for UNICEF, where he launched an initiative called ‘El Proyecto de Pau’ (‘Pau’s Project’) focusing on childhood education and the fight against malnutrition in Africa. After awarding him with the sixteenth annual Prestigio Rioja Prize for excellence both on the basketball court and through philanthropic endeavors, the Rioja Wines Control Board pledged financial support of 50,000 Euros to Gasol’s humanitarian mission through the “Rioja Wine in Solidarity with Pau’s Project.” The project encourages members of the Rioja DOCa region to contribute to Pau’s Project to ending famine in Africa. Vibrant Rioja is proud to stand with Gasol in support of this worthy mission.
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